Scarlett Johansson Takes Legal Action Over Unauthorized AI Use in Advertisements

Scarlett Johansson, renowned for her role in "Black Widow" and numerous other cinematic successes, found herself at the center of controversy when an advertisement featuring an unauthorized AI-generated voice resembling her was released without her consent. The 22-second ad, initially showcasing Johansson behind the scenes of a film shoot, abruptly shifted to an AI-generated voice promoting an app, leaving the viewers misled by the unexpected transition.


Convert Software, the company responsible for the app, included a disclaimer clarifying that the advertisement's images were generated by Lisa AI and had no affiliation with Scarlett Johansson. Her legal representative, Kevin Yorn, swiftly addressed the matter, affirming their intent to pursue all available legal avenues in such situations.

The incident sheds light on the growing concern over the unauthorized use of celebrity likeness and voices, especially with the advent of AI technology that enables the creation of remarkably convincing simulations. The misuse of celebrities' identities for advertising purposes raises ethical and legal questions, particularly in jurisdictions with stringent privacy laws like California.

Scarlett Johansson's situation isn't isolated. Tom Hanks recently alerted his followers about an AI-generated version of himself featured in a dental plan advertisement. The actor clarified that he had no association with the promotion, raising the issue of celebrities' voices and likenesses being replicated without their consent.

The emergence of AI technology has introduced a new realm of concerns, including voice cloning and deepfake videos, where celebrities' personas are replicated for various purposes without their authorization. The incident involving Johansson is a stark reminder of the legal and ethical complexities that arise as technology blurs the lines between reality and simulated content.

As such cases persist, they provoke discussions not only within the legal sphere but also in the realm of ethics and privacy, emphasizing the urgent need for enhanced regulations to protect the rights and identities of public figures in the digital age.

https://www.hypefresh.com/scarlett-johansson-sues-ai-app-for-cloning-her-voice-in-ad-without-permission/

Scarlett Johansson Ai Ad, Black Widow, Johansson, Artificial Intelligence (Ai),

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