Gwen Stefani Talks Makeup, Confidence, and Her GXVE Beauty Line in Exclusive PEOPLE Interview

Gwen Stefani, the iconic singer-songwriter and renowned coach on 'The Voice,' is not only making her mark in the music industry but is also venturing into the world of beauty with her makeup line, GXVE. In an exclusive interview with PEOPLE, Stefani opened up about her motivation behind creating her makeup brand and the importance of makeup in her life, particularly as she embraces the natural aging process.

The GXVE beauty brand, launched in March 2022, has become a fulfilling passion project for Stefani, who has been an ardent lover of makeup since her early days. Reflecting on her journey in beauty, Stefani acknowledges the universal desire to feel beautiful and confident, especially as individuals age. According to her, makeup transcends age boundaries, offering a powerful boost of self-assuredness and a channel for creative expression. She notes, "It gives you that confidence, that feeling of creativity."

Stefani's connection with makeup goes beyond the surface; it is an essential part of her pre-show preparation before she takes the stage. For her, applying makeup is a therapeutic ritual that involves listening to gospel music, saying her prayers, and meticulously crafting her look. This process helps her transform into the performer she needs to be for her concerts.

Before Stefani rose to fame as a solo artist and the lead vocalist of No Doubt, she worked at a makeup counter, igniting her passion for beauty. Now, with GXVE, she is continuing her creative journey in the world of cosmetics.

The singer recognizes the challenges that come with age and the desire to maintain a fresh and confident appearance. She is candid about her experiences and the importance of self-care and self-expression through makeup.

Amid her hectic schedule, which includes her music career, coaching on 'The Voice,' and her burgeoning beauty brand, Stefani finds solace in her spiritual faith and the practice of taking time to pray. This spiritual connection provides her with the inspiration and energy needed to navigate her busy life.

While Gwen Stefani continues to thrive in music and television, her makeup line, GXVE, stands as a testament to her passion for beauty and creativity. She looks forward to engaging with her supporters and developing new products for them.

The journey of Gwen Stefani in both music and beauty serves as an inspiring example of her enduring creativity and the profound impact of self-expression. To delve deeper into Gwen Stefani's life and career, grab the latest issue of PEOPLE magazine, available now on newsstands.

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