Adventure Park™ to Bring Iconic Toy Brands to Life in Arizona's First Fully Themed Indoor/Outdoor Amusement Park

Glendale, Arizona - August 7, 2023 - Mattel Adventure Park™ is set to open in 2024, becoming Arizona's first fully themed indoor/outdoor amusement park, located just south of State Farm Stadium in Glendale at VAI Resort. This expansive 9-acre park, open year-round, will offer visitors a thrilling experience inspired by Mattel's iconic portfolio of brands. With attractions designed in collaboration with Epic Resort Destinations and other industry-leading partners, the park will provide a comfortable, family-friendly environment, with many indoor attractions featuring air conditioning.

Mattel Adventure Park's highlights include two fully themed Hot Wheels rollercoasters: Hot Wheels Bone Shaker™: The Ultimate Ride and the Hot Wheels Twin Mill™ Racer. The Hot Wheels Bone Shaker-themed ride will be the first-ever family coaster to feature the famous hot rod's skull design, reaching an impressive height of 84 feet. Meanwhile, the Hot Wheels Twin Mill Racer offers a thrilling experience with a double loop and two corkscrews, making it the first coaster of its kind in Arizona.

Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel, expressed excitement about the project, emphasizing how it brings beloved brands to life. She highlighted the Hot Wheels Bone Shaker rollercoaster as a dream come true for Hot Wheels fans.

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Mark Cornell, President at Epic Resort Destinations, mentioned the park's innovative design, featuring substantial indoor space to ensure a comfortable guest experience throughout the year. He praised the Attractions Development team for their creative work in bringing Mattel's evergreen brands to life.

In addition to Hot Wheels-themed attractions, Mattel Adventure Park will showcase other favorite Mattel brands, providing entertainment and nostalgia for guests of all ages. The park aims to offer a unique and memorable experience for families and visitors seeking thrills and fun.

Mattel Adventure Park is poised to become a must-visit destination, celebrating Mattel's rich history of creating iconic toys that have captured the hearts of generations.

For more information about the park, including updates on its opening, visit the Mattel Adventure Park website.

About Mattel Adventure Park™:

Mattel Adventure Park is an upcoming indoor/outdoor amusement park located in Glendale, Arizona, set to open in 2024. It offers a unique and immersive experience inspired by Mattel's iconic toy brands. The park features thrilling attractions, including Hot Wheels-themed rollercoasters, and provides year-round entertainment for families and visitors of all ages.

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Mattel Adventure Park